Build · Sustain · Scale

Projects · Success Story

The Croffle Guys

Croissant-waffle dessert chain

02 / 15Pan-India

The Croffle Guys

Croissant-waffle dessert chain

Three founder-run outlets, no central kitchen. DNY standardised sales, purchase, inventory, reporting and owner-CRM into one operating system - SOPs and operations for Croffle Guys team to gain confidence in scaling process.

Outlet network
3 at engagement start
9 today
From Founder-run books To Systems Driven
From Store-level Opeartions→ Backed by Central Kitchen
Funded → Ready to scale with confidence
DNY built the scale spine before the scale arrived.
Shark Tank India · Season 5₹2.5 Cr
raised for 5% equity
The SOPs we built didn’t just help them scale - they made the business investor-ready.
3 → 9
Outlets, Pan-India
The only true multi-point growth in the portfolio · as of Aug 2026.
Core Systems Built0
Sales · Purchase · Inventory · Reporting · CRM
Built so the owner can finally step back from the counter.
Shark Tank India · Season 52x
Post-Show Revenue
The systems built by DNY are made to survive a shock, not just manage routine.
Croffle Guys dessert spreadThe Croffle Guys storefrontThe Croffle Guys founding team
The Croffle Guys team on Shark Tank India

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