Building Next Generation of
Food Businesses
Strategic consulting for QSRs, restaurants, cafés and concept restaurants - from concept creation to multi-unit expansion, with end-to-end expertise.
Real brands. Real numbers. Named results.
Five ways in. One operating standard.
Different owners need different levels of involvement - and carry different appetites for risk. Choose the model, and the scope follows.
Startups - scratch to scale
Typical mandate Pre-launch through first-year handholdingfee band to confirm
You bring the capital and the conviction. We design the business, build the systems, launch the brand and train the team that runs it. Feasibility and competitor study, business modelling, financial model, menu engineering, recipe standardisation, SOPs, POS logic, manpower planning, franchise modelling and investor readiness.
Running business turnaround
Typical mandate Scoped after the audit, never beforefee band to confirm
An unsparing audit of operations and the P&L, followed by a corrective programme across menu, cost, manpower, brand and process - executed with your existing team and measured month on month. A turnaround is not a rebrand: most of the money in a struggling food business is lost in places nobody photographs.
Joint venture
Typical mandate Long-term, equity or revenue alignedterms to confirm
Our concept, your investment, our operating team. Incentives aligned from day one, because we carry the operating risk alongside you rather than handing over a document and leaving the building.
Concept restaurants
Typical mandate Transfer fee plus optional launch supportfee band to confirm
A fully developed concept - brand, menu, model and systems - transferred on a fee. Invested and operated by you, ready to trade from the day the doors open.
International brands
Typical mandate Market entry through pilot and rolloutfee band to confirm
Consulting for global brands entering India: feasibility, localisation, format adaptation, partner identification and the operating model that matches your risk appetite and your governance standards.
Five daughter companies. One . DNY Group.
Most operators assemble a consultant, a designer, a marketer, a vendor and an architect - then spend a year translating between them. DNY brings the whole capability under one roof, working from a single commercial plan.
DNY Hospitality Consulting
Focus Strategy, economics & systems
Business positioning and modelling · financial models and ROI · menu and product · operating systems · scale and franchise strategy · staff training · investor readiness · performance transformation · market entry · programme governance.
The commercial spine every other capability is built against.
Grit Fox
Focus Brand & design
Brand identity and refresh · logo design · brand story · colour and typography systems · brand perception and visual positioning · communication and packaging design · menu design · store graphics · creative rollout.
A brand built without the operating model behind it looks right and prices wrong.
Bravas Digital
Focus Marketing & growth
Social strategy and management · performance marketing · campaigns · content · influencer · acquisition and conversion · online brand growth · launch and local-store marketing · analytics · CRM and retention.
Demand the kitchen cannot serve damages a brand faster than silence ever will.
TRS - The Restaurant Store
Focus Procurement & supply chain
Equipment and restaurant procurement · vendor identification · negotiation · supplier coordination · sourcing · cost benchmarking · centralised purchasing - on transparent buying terms.
Capex and purchase rates decide the payback period before the first guest arrives.
Platespace
Focus Real estate, leasing & interiors
Site acquisition and location scouting · real estate due diligence · lease negotiation and structuring · interior design and space planning - securing and shaping the physical space a food business actually operates from.
A great concept in the wrong location rarely gets a second chance.
Our external partners.
Beyond the DNY Group, we work with a small set of trusted external partners for specialist execution needs - each vetted, briefed and managed as part of your single commercial plan.
Sprint Co.
Focus Interiors & infrastructure
Interior design and infrastructural services - translating the business model into a floor plan that works for guest flow, staff movement, kitchen throughput and cost per square foot.
A beautiful room with a badly drawn kitchen line is a tax on every shift, forever.
Discovery Agency Staffing
Focus Recruitment & staffing
Sourcing, screening and placement of kitchen, service and management talent - staffing built around the roles a food business actually needs, at each stage of its growth.
The best-designed operating system still runs on the people staffing the floor.
Our expertise
End To End Structured Consulting
Build
Start New F&B Business from Scratch
- Business Positioning
- Menu Engineering
- Operational SOPs and Processes
- Kitchen Planning
Scale
Grow Your Restaurant Chain Seamlessly
- Go-To-Market Strategy
- Financial Modeling
- Franchise Modeling
- Franchise Expansion
Sustain
Maintain Operational Excellence and Profitability
- Performance and Business Analysis
- Menu Improvisation and Revisions
- Monthly Staff Handholding
A food business is working when it does three things at once.
01
It earns before it impresses.
The financial model is fixed before the menu is. Format, footprint, price architecture and staffing are each stress-tested against the margin they are required to return.
02
It runs the same on every shift.
SOPs, recipes, POS logic, KRAs and governance are documented so the business runs on process - and so outlet nine performs like outlet one.
03
It can be handed over.
Everything is built to travel - to a new city, a franchisee, a buyer or an investor. A brand you cannot hand over is a job, not a company.
Our core values
What Do We Believe In
Authenticity
Cultivating Truth, Unity, and Clear Communication at Every Step.
Scalability
Driving Growth, and Profitability through Strategic Expansion.
Empathy
Enriching Lives through Empathetic Connections and Understanding.
Responsibility
Responsibility Fuels Dependable Excellence in Every Endeavour.
Running something serious? Get the shape of the engagement in five minutes.
Tell us the format, the stage and what hurts. We come back with the phases, the sequence, and an honest read on whether the work is worth doing at all.
✦ Under 5 min · No commitment · Confidential
Six short questions. Format, stage, timing, needs, context, contact.
A written scope, not a verbal promise - deliverables, phases, timelines.
A 30-minute review call to pressure-test it before anyone commits.
The work, in their words.
Owners talk about consultants in two ways - what was promised, and what actually changed. Hear it from them directly.
